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Video ad templates

Concept 11brand

Hero artwork becomes a type stage

Reuse one artwork system across acquisition and brand variants.

Length
12s
Beats
5
Frame rate
30 fps
Complexity
moderate
Motion principle
Carry a motif from the hero art into the simpler message stage.

Use it when

Original artwork can establish a recognizable visual world before the message.

Pick another concept when

No separable art or clear low-detail type stage is available.

What you need

  • Original/licensed hero artwork with separable layers
  • Simpler background derived from that artwork
  • Headline and CTA

Keep this consistent

The visual world persists while foreground detail gives way to readable typography.

Beat sheet

5 beats · 12s

Rendered from a NodeTool timeline at these beat times. The brand, copy and numbers are fictional.

  1. Beat 1 · 0s–2.5s · 2.5s

    Art hook

    Hero art fills a composed region of the canvas.

    Motion
    Gentle independent layer movement; avoid moving every layer equally.
    Sound
    Musical phrase starts.
    Check
    Use approved original artwork for the production design.

    Copy slot:Optional short hook

  2. Beat 2 · 2.5s–4.5s · 2s

    Transform

    Hero foreground exits or crops away; related secondary field remains.

    Motion
    Group slide/wipe over 400 ms; maintain palette and one anchoring motif.
    Sound
    Transition accent.
    Check
    The simplified field genuinely has room for type.

    Copy slot:None

  3. Beat 3 · 4.5s–7.5s · 3s

    Message

    One headline occupies the newly quiet stage.

    Motion
    Word stagger 90 ms, 300 ms per word, then hold.
    Sound
    Optional VO mirrors the headline.
    Check
    Check complete stagger span against available duration.

    Copy slot:Headline

  4. Beat 4 · 7.5s–9.5s · 2s

    Offer

    Small offer or next-step statement joins the headline.

    Motion
    180 ms fade; background drift only.
    Sound
    No new competing phrase.
    Check
    No fabricated promotional terms.

    Copy slot:Offer or benefit

  5. Beat 5 · 9.5s–12s · 2.5s

    CTA

    Readable brand and CTA with a small art motif.

    Motion
    Hold; optional motif loop.
    Sound
    Resolve.
    Check
    Every aspect ratio needs its own text-stage crop.

    Copy slot:CTA

Build this ad in NodeTool

This concept ships with NodeTool as a mini app. It builds an editable 12-second vertical ad from your images, logo, and copy. AI can suggest options from a website to fill the fields with its copy and images. It uses no generated video.

Read how mini apps work, see AI for advertising for spots with generated shots, or cut the ad further in the AI video editor.

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Optional short hook7 words · optional
  • Headline7 words
  • Offer or benefit7 words
  • CTA4 words

Layer stack

Top of the frame first.

  1. 5CTA
  2. 4Headline
  3. 3Optional color overlay
  4. 2Hero artwork group
  5. 1Secondary artwork field

Adapt the format

9:16
Use the reference composition. Check placement overlays with the actual destination preview.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • The transition preserves a recognizable motif or palette.
  • Foreground detail no longer competes with the main headline.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • The underlying artwork carries much of the craft; timeline primitives alone do not replace it.
  • Generated artwork demonstrates composition; it is not a real product or campaign asset.

Fallback. Create the secondary field with a crop, flat color and one motif; complex artwork animation is optional.

Variations

  • Brand variant: more art, less copy.
  • Acquisition variant: transition to the type stage earlier.