CommercialsStoryboard
Bowl Time
A dog hears the kibble hit the bowl and the whole house knows it.
- Length
- 15s
- Shots
- 4
- Format
- 16:9
The storyboard
4 shots, 15 seconds planned. Each still is the keyframe for its shot. The direction beside it describes the action and the camera.
Shot 10:004s
Sleepy dog
- Framing
- Low angle medium shot
- Camera movement
- Static at dog height
The golden retriever dozes alone on a rug in the living room in a patch of afternoon sun, eyes closed, both soft floppy ears hanging down relaxed against his head. No people and no bowl in the shot.
Shot 20:044s
Kibble sound
- Framing
- Close up
- Camera movement
- Static, slow motion
Kibble pours from a scoop at the top edge of the frame into a plain ceramic bowl on the wooden floor, bouncing and rattling as it fills. Only the bowl and the falling kibble are in frame, with no people and no dog.
Shot 30:085s
Happy eating
- Framing
- Close up
- Camera movement
- Slow push in
The dog sits alone in front of the bowl with a wagging tail and digs in, kibble crunching as he eats happily. No people in the shot.
Shot 40:132s
Clean bowl
- Framing
- Medium close up
- Camera movement
- Static
The empty bowl sits spotless on the floor while the dog looks up at the camera with a hopeful grin and a tilted head.
The brief
A pet food ad told from the dog's point of view of dinner time. A sleepy golden retriever hears one sound and bursts into joyful action, ending with one clean bowl.
Visual style
Warm family-brand commercial, soft natural kitchen light, golden tones, slightly low camera at dog height, playful and clean.
Change a shot, render again
This storyboard ships as an example in NodeTool. Open it in the Studio, edit the direction for any shot, and render a new take.