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Social ad library

Concept 07participation

Binary-choice participation card

Invite a clear A/B response without pretending an MP4 is interactive.

Length
10s
Beats
5
Frame rate
30 fps
Complexity
simple
Motion principle
Balance the choices and hold both together before asking for a response.

Use it when

Two understandable choices can invite a meaningful response.

Pick another concept when

A sales CTA is more important than participation, or a choice needs caveats.

What you need

  • One contextual footage shot or product still
  • Two truthful, non-misleading choices
  • Brand and participation instruction

Keep this consistent

The two choices have equal visual weight and remain visible long enough to answer.

Beat sheet

5 beats · 10s

  1. Beat 1 · 0s–2s · 2s

    Question

    Context image and one short question.

    Motion
    Question pops once over 220 ms.
    Sound
    Optional VO asks the question.
    Check
    Question understandable without prior campaign exposure.

    Copy slot:Question

  2. Beat 2 · 2s–4s · 2s

    Choice a

    Left/top card appears with a simple visual.

    Motion
    250 ms slide; small emphasis only.
    Sound
    One accent.
    Check
    Do not favor one choice through unreadable styling.

    Copy slot:Choice a

  3. Beat 3 · 4s–6s · 2s

    Choice b

    Right/bottom card appears in the matching treatment.

    Motion
    Same timing/easing as A.
    Sound
    Matching accent.
    Check
    A and B labels remain visible.

    Copy slot:Choice b

  4. Beat 4 · 6s–8s · 2s

    Compare

    Both choices are shown together.

    Motion
    Very subtle alternating emphasis, or no motion.
    Sound
    Pause VO to allow a response.
    Check
    No fake vote counts or fabricated consensus.

    Copy slot:Compare prompt

  5. Beat 5 · 8s–10s · 2s

    CTA

    Explicit instruction: comment A/B, or use a configured native poll.

    Motion
    Static instruction.
    Sound
    Resolve.
    Check
    Native interactive component must be configured separately where supported.

    Copy slot:Participation CTA

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Question7 words
  • Choice a7 words
  • Choice b7 words
  • Compare prompt7 words
  • Participation CTA8 words

Layer stack

Top of the frame first.

  1. 6Participation instruction
  2. 5Choice B card
  3. 4Choice A card
  4. 3Question
  5. 2Readability scrim
  6. 1Context footage

Adapt the format

9:16
Stack the choices when either label wraps; keep equal card size and an interval with both visible.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • Both options have equal visual weight and are visible together.
  • The participation instruction matches the actual placement behavior.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Never bake fake tappable UI or a fake poll result into the video.
  • Evaluate participation and sales outcomes separately.

Fallback. Export a plain comment-A/B version when the placement has no supported native poll.

Variations

  • Vertical: stack the choices when their labels are longer.
  • 6 s: question 1 s, both choices 3 s, instruction 2 s.