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Video ad templates

Concept 07participation

Binary-choice participation card

Invite a clear A/B response without pretending an MP4 is interactive.

Length
10s
Beats
5
Frame rate
30 fps
Complexity
simple
Motion principle
Balance the choices and hold both together before asking for a response.

Use it when

Two understandable choices can invite a meaningful response.

Pick another concept when

A sales CTA is more important than participation, or a choice needs caveats.

What you need

  • One contextual footage shot or product still
  • Two truthful, non-misleading choices
  • Brand and participation instruction

Keep this consistent

The two choices have equal visual weight and remain visible long enough to answer.

Beat sheet

5 beats · 10s

Rendered from a NodeTool timeline at these beat times. The brand, copy and numbers are fictional.

  1. Beat 1 · 0s–2s · 2s

    Question

    Context image and one short question.

    Motion
    Question pops once over 220 ms.
    Sound
    Optional VO asks the question.
    Check
    Question understandable without prior campaign exposure.

    Copy slot:Question

  2. Beat 2 · 2s–4s · 2s

    Choice a

    Left/top card appears with a simple visual.

    Motion
    250 ms slide; small emphasis only.
    Sound
    One accent.
    Check
    Do not favor one choice through unreadable styling.

    Copy slot:Choice a

  3. Beat 3 · 4s–6s · 2s

    Choice b

    Right/bottom card appears in the matching treatment.

    Motion
    Same timing/easing as A.
    Sound
    Matching accent.
    Check
    A and B labels remain visible.

    Copy slot:Choice b

  4. Beat 4 · 6s–8s · 2s

    Compare

    Both choices are shown together.

    Motion
    Very subtle alternating emphasis, or no motion.
    Sound
    Pause VO to allow a response.
    Check
    No fake vote counts or fabricated consensus.

    Copy slot:Compare prompt

  5. Beat 5 · 8s–10s · 2s

    CTA

    Explicit instruction: comment A/B, or use a configured native poll.

    Motion
    Static instruction.
    Sound
    Resolve.
    Check
    Native interactive component must be configured separately where supported.

    Copy slot:Participation CTA

Build this ad in NodeTool

This concept ships with NodeTool as a mini app. It builds an editable 10-second vertical ad from your images, logo, and copy. AI can suggest options from a website to fill the fields with its copy and images. It uses no generated video.

Read how mini apps work, see AI for advertising for spots with generated shots, or cut the ad further in the AI video editor.

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Question7 words
  • Choice a7 words
  • Choice b7 words
  • Compare prompt7 words
  • Participation CTA8 words

Layer stack

Top of the frame first.

  1. 6Participation instruction
  2. 5Choice B card
  3. 4Choice A card
  4. 3Question
  5. 2Readability scrim
  6. 1Context footage

Adapt the format

9:16
Stack the choices when either label wraps; keep equal card size and an interval with both visible.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • Both options have equal visual weight and are visible together.
  • The participation instruction matches the actual placement behavior.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Never bake fake tappable UI or a fake poll result into the video.
  • Evaluate participation and sales outcomes separately.

Fallback. Export a plain comment-A/B version when the placement has no supported native poll.

Variations

  • Vertical: stack the choices when their labels are longer.
  • 6 s: question 1 s, both choices 3 s, instruction 2 s.