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Social ad library

Concept 02catalog

Product cutout shuffle

Turn a static catalog into a short SKU/flavor ad.

Length
8s
Beats
5
Frame rate
30 fps
Complexity
simple
Motion principle
Lock product baseline and apparent scale before introducing motion.

Use it when

You have aligned product cutouts and want viewers to distinguish variants.

Pick another concept when

Products need different camera angles or a real demonstration to be understood.

What you need

  • 3–5 aligned transparent product cutouts
  • Optional ingredient cutouts
  • Approved short labels and CTA

Keep this consistent

The product occupies a fixed visual anchor; surrounding color and supporting cutouts change.

Beat sheet

5 beats · 8s

  1. Beat 1 · 0s–1s · 1s

    Hook

    Hero pack is visible at full useful size.

    Motion
    Pop from 0.94 to 1.00 in 220 ms; a matching background color arrives on the cut.
    Sound
    Single click/pop.
    Check
    Do not spend the first second building a background.

    Copy slot:Range hook

  2. Beat 2 · 1s–3s · 2s

    Variant 1

    Product and two ingredient accents make one compact group.

    Motion
    Accents drift 20–40 px; product remains legible.
    Sound
    Optional two-beat rhythm.
    Check
    Pack label must not be warped.

    Copy slot:Variant 1

  3. Beat 3 · 3s–5s · 2s

    Variant 2

    Replace with second and third packs at the same anchor.

    Motion
    Hard asset swaps; 180 ms counter-motion on accents; label changes on the same frame.
    Sound
    One tick per swap.
    Check
    Avoid crossfading two package labels into illegibility.

    Copy slot:Variant 2–3

  4. Beat 4 · 5s–6.5s · 1.5s

    Range

    All packs form a simple row or shallow fan.

    Motion
    Stagger group entrances 100 ms apart.
    Sound
    Small rising accent.
    Check
    All variants identifiable at phone size.

    Copy slot:Range benefit

  5. Beat 5 · 6.5s–8s · 1.5s

    CTA

    Hold range plus CTA.

    Motion
    Only a very small shadow or accent drift.
    Sound
    Resolve.
    Check
    No essential copy in platform controls.

    Copy slot:CTA

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Range hook7 words
  • Variant 17 words
  • Variant 2–37 words
  • Range benefit7 words
  • CTA4 words

Layer stack

Top of the frame first.

  1. 6CTA
  2. 5Flavor label
  3. 4Product
  4. 3Contact shadow
  5. 2Ingredient accents
  6. 1Color stage

Adapt the format

9:16
Use the reference composition. Check placement overlays with the actual destination preview.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • All variants share a consistent baseline and apparent scale.
  • Every label matches the product visible in that beat.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Match crop scale and baseline before animating.
  • This is a 2D shuffle, not a promise of physically correct product rotation.

Fallback. Without ingredient images, use circles and short labels; do not generate product packaging text.

Variations

  • 1:1: range may form a row.
  • 9:16: stack label, product and CTA rather than shrink everything.