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Video ad templates

Concept 06editorial

Editorial image panels

Make a premium sound-off ad from a small asset set.

Length
12s
Beats
5
Frame rate
30 fps
Complexity
simple
Motion principle
Keep a consistent grid and reveal one panel at a time.

Use it when

A few strong stills and restrained type can communicate the value.

Pick another concept when

Continuous movement or a detailed process is essential to the claim.

What you need

  • 3 high-resolution images
  • Short benefit copy
  • Optional destination or product label
  • Logo and CTA

Keep this consistent

A deliberate grid and stable type do most of the work; motion reveals one panel at a time.

Beat sheet

5 beats · 12s

Rendered from a NodeTool timeline at these beat times. The brand, copy and numbers are fictional.

  1. Beat 1 · 0s–2s · 2s

    Hook

    Headline sits beside or above a single strong image.

    Motion
    Image wipes on over 350 ms; type already readable.
    Sound
    Optional restrained accent.
    Check
    Do not wait for audio to explain the premise.

    Copy slot:Headline

  2. Beat 2 · 2s–4.5s · 2.5s

    Panel 2

    Second image creates a two-panel composition.

    Motion
    Push first panel into its final grid position; reveal second.
    Sound
    Soft transition.
    Check
    Image subject remains inside its crop.

    Copy slot:Benefit 1

  3. Beat 3 · 4.5s–7s · 2.5s

    Panel 3

    Third image completes the grid.

    Motion
    250 ms wipe; no independent zoom on every panel.
    Sound
    Soft transition.
    Check
    One main focal point remains.

    Copy slot:Benefit 2

  4. Beat 4 · 7s–9.5s · 2.5s

    Hero

    Return to the strongest image with a short promise.

    Motion
    Expand one panel while others exit; use a parent group.
    Sound
    Quiet.
    Check
    The promise must be supported by approved product evidence.

    Copy slot:Promise

  5. Beat 5 · 9.5s–12s · 2.5s

    CTA

    Hero image plus clear next step.

    Motion
    Hold.
    Sound
    Optional resolve.
    Check
    Readable without sound and at feed preview size.

    Copy slot:CTA

Build this ad in NodeTool

This concept ships with NodeTool as a mini app. It builds an editable 12-second vertical ad from your images, logo, and copy. AI can suggest options from a website to fill the fields with its copy and images. It uses no generated video.

Read how mini apps work, see AI for advertising for spots with generated shots, or cut the ad further in the AI video editor.

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Headline7 words
  • Benefit 17 words
  • Benefit 27 words
  • Promise7 words
  • CTA4 words

Layer stack

Top of the frame first.

  1. 5CTA
  2. 4Editorial headline
  3. 3Simple panel borders
  4. 2Image panels
  5. 1Neutral stage

Adapt the format

9:16
One large panel above two smaller panels. Re-crop each image separately.
4:5
Use two columns and maintain consistent gutters; do not stretch the images.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • Panel edges align consistently across cuts.
  • Images remain sharp at their largest displayed crop.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Treat the editorial panel rhythm as proposed timing; inspect each output cut.
  • Do not reproduce platform chrome in the export.

Fallback. Use straight cuts between two static grid arrangements; retain the editorial hierarchy.

Variations

  • 4:5: two columns.
  • 9:16: one large panel above two smaller panels.