Skip to content

NodeTool Cloud is in alpha. Try it →

Social ad library

Concept 06editorial

Editorial image panels

Make a premium sound-off ad from a small asset set.

Length
12s
Beats
5
Frame rate
30 fps
Complexity
simple
Motion principle
Keep a consistent grid and reveal one panel at a time.

Use it when

A few strong stills and restrained type can communicate the value.

Pick another concept when

Continuous movement or a detailed process is essential to the claim.

What you need

  • 3 high-resolution images
  • Short benefit copy
  • Optional destination or product label
  • Logo and CTA

Keep this consistent

A deliberate grid and stable type do most of the work; motion reveals one panel at a time.

Beat sheet

5 beats · 12s

  1. Beat 1 · 0s–2s · 2s

    Hook

    Headline sits beside or above a single strong image.

    Motion
    Image wipes on over 350 ms; type already readable.
    Sound
    Optional restrained accent.
    Check
    Do not wait for audio to explain the premise.

    Copy slot:Headline

  2. Beat 2 · 2s–4.5s · 2.5s

    Panel 2

    Second image creates a two-panel composition.

    Motion
    Push first panel into its final grid position; reveal second.
    Sound
    Soft transition.
    Check
    Image subject remains inside its crop.

    Copy slot:Benefit 1

  3. Beat 3 · 4.5s–7s · 2.5s

    Panel 3

    Third image completes the grid.

    Motion
    250 ms wipe; no independent zoom on every panel.
    Sound
    Soft transition.
    Check
    One main focal point remains.

    Copy slot:Benefit 2

  4. Beat 4 · 7s–9.5s · 2.5s

    Hero

    Return to the strongest image with a short promise.

    Motion
    Expand one panel while others exit; use a parent group.
    Sound
    Quiet.
    Check
    The promise must be supported by approved product evidence.

    Copy slot:Promise

  5. Beat 5 · 9.5s–12s · 2.5s

    CTA

    Hero image plus clear next step.

    Motion
    Hold.
    Sound
    Optional resolve.
    Check
    Readable without sound and at feed preview size.

    Copy slot:CTA

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Headline7 words
  • Benefit 17 words
  • Benefit 27 words
  • Promise7 words
  • CTA4 words

Layer stack

Top of the frame first.

  1. 5CTA
  2. 4Editorial headline
  3. 3Simple panel borders
  4. 2Image panels
  5. 1Neutral stage

Adapt the format

9:16
One large panel above two smaller panels. Re-crop each image separately.
4:5
Use two columns and maintain consistent gutters; do not stretch the images.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • Panel edges align consistently across cuts.
  • Images remain sharp at their largest displayed crop.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Treat the editorial panel rhythm as proposed timing; inspect each output cut.
  • Do not reproduce platform chrome in the export.

Fallback. Use straight cuts between two static grid arrangements; retain the editorial hierarchy.

Variations

  • 4:5: two columns.
  • 9:16: one large panel above two smaller panels.