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Social ad library

Concept 05footage

Fast footage plus kinetic captions

Repackage existing footage into a clear vertical ad.

Length
15s
Beats
5
Frame rate
30 fps
Complexity
moderate
Motion principle
One shot, one message; cut only after the focal action becomes readable.

Use it when

Existing footage already shows the product or benefit clearly.

Pick another concept when

There is no coherent footage or the caption must explain every shot.

What you need

  • 3–5 licensed footage clips with crop room
  • Three short benefit captions
  • Logo, truthful offer and CTA
  • Optional licensed music/VO

Keep this consistent

Each shot has one message; cuts and typography create speed without making the image unreadable.

Beat sheet

5 beats · 15s

  1. Beat 1 · 0s–1.5s · 1.5s

    Hook

    Strongest result shot appears immediately with one hook.

    Motion
    Cut in; caption settles in 200 ms.
    Sound
    Beat starts immediately, but silent version still works.
    Check
    No slow logo-only opening.

    Copy slot:Hook

  2. Beat 2 · 1.5s–5s · 3.5s

    Benefit 1

    Two related shots show the first reason to care.

    Motion
    Cut at meaningful action changes; short text slides 5% of canvas height.
    Sound
    Two simple accents.
    Check
    Do not cut a subject out of the safe crop.

    Copy slot:Benefit 1

  3. Beat 3 · 5s–8.5s · 3.5s

    Benefit 2

    Switch scene and caption together.

    Motion
    One 200 ms push transition; otherwise straight cuts.
    Sound
    Music beat, optional VO.
    Check
    No simultaneous word changes and rapid unreadable cuts.

    Copy slot:Benefit 2

  4. Beat 4 · 8.5s–12s · 3.5s

    Benefit 3

    Use the clearest proof/result footage.

    Motion
    Minimal Ken Burns only on stills; do not add drift to already moving footage.
    Sound
    Final phrase.
    Check
    Claims align with the visual evidence.

    Copy slot:Benefit 3

  5. Beat 5 · 12s–15s · 3s

    CTA

    Cleanest hero shot becomes an end card.

    Motion
    Caption resolves, then stable CTA for >=2 s.
    Sound
    Music resolves under CTA.
    Check
    Offer, brand and next step visible muted.

    Copy slot:CTA and offer

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Hook7 words
  • Benefit 17 words
  • Benefit 27 words
  • Benefit 37 words
  • CTA and offer8 words

Layer stack

Top of the frame first.

  1. 6CTA
  2. 5Persistent brand mark
  3. 4Captions
  4. 3Accent shapes
  5. 2Optional contrast gradient
  6. 1Footage

Adapt the format

9:16
Use the reference composition. Check placement overlays with the actual destination preview.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • Each caption is readable before its shot ends.
  • Subject framing and captions remain clear at every requested aspect ratio.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Retarget each shot rather than center-crop blindly.
  • Keep native captions out of platform overlay areas after placement preview.

Fallback. Replace missing footage with high-resolution stills and gentle crops; preserve the same beats.

Variations

  • 6 s: strongest shot, one benefit, CTA.
  • 4:5 feed: use the extra width for a larger caption, not extra words.