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Social ad library

Concept 01offer

Kinetic offer wall

Make one legitimate offer readable while showing the product range.

Length
10s
Beats
5
Frame rate
30 fps
Complexity
simple
Motion principle
Fixed offer hierarchy; product swaps change supporting evidence, never the offer.

Use it when

An approved offer is the main reason to act, with a small product range.

Pick another concept when

The value proposition needs explanation before price matters.

What you need

  • 3–5 transparent product cutouts
  • Approved offer, end date and terms
  • Brand logo; licensed music optional

Keep this consistent

The offer is the hero; repetition creates texture but never competes with the readable offer.

Beat sheet

5 beats · 10s

  1. Beat 1 · 0s–1.5s · 1.5s

    Hook

    Oversized offer occupies the upper-middle canvas; one pack is already visible.

    Motion
    Word-staggered entrance, 75 ms offset; 260 ms per word; background rows drift 0.08 canvas widths.
    Sound
    One soft downbeat.
    Check
    Offer readable by 500 ms; no empty opening.

    Copy slot:Offer short

  2. Beat 2 · 1.5s–4s · 2.5s

    Range

    Three products share a consistent center and baseline.

    Motion
    Cut to a new pack every 500–750 ms. Each enters 0.12 widths over 240 ms, overshoot <=6%.
    Sound
    Small ticks on swaps.
    Check
    No scaling of legal text; cutout edges clean.

    Copy slot:Collection label

  3. Beat 3 · 4s–6.5s · 2.5s

    Benefit

    Hero product grows while repeated copy recedes.

    Motion
    Slide background text off; product scale 1.00→1.08; benefit pops once.
    Sound
    Music continues; no new competing cue.
    Check
    One benefit only; offer remains understandable muted.

    Copy slot:Benefit short

  4. Beat 4 · 6.5s–8.5s · 2s

    Proof of offer

    Offer, eligible product range and end date become a stable card.

    Motion
    180 ms fade for supporting line; otherwise hold.
    Sound
    No transient covering speech.
    Check
    Actual client terms, not unapproved terms.

    Copy slot:Offer terms

  5. Beat 5 · 8.5s–10s · 1.5s

    CTA

    Stable brand/product/CTA lockup.

    Motion
    CTA settles within 200 ms; hold the remaining time.
    Sound
    Resolve, then quiet tail.
    Check
    Final frame complete; no fade to black.

    Copy slot:CTA

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Offer short7 words
  • Collection label7 words
  • Benefit short7 words
  • Offer terms16 words
  • CTA4 words

Layer stack

Top of the frame first.

  1. 5Terms and CTA
  2. 4Primary offer line
  3. 3Product cutouts
  4. 2Repeating offer typography
  5. 1Solid background

Adapt the format

9:16
Use the reference composition. Check placement overlays with the actual destination preview.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • Offer remains legible during every product swap.
  • Terms remain readable at placement size; extend the hold if necessary.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Never fabricate a discount or urgency.
  • Constrain repeater copies to a parent group ending at the cut.
  • Keep all stagger delays inside the text clip window.

Fallback. Use explicitly duplicated text clips when repeaters are not exposed by the host.

Variations

  • 6 s: hook 1 s, product range 3 s, CTA 2 s.
  • 15 s: add one benefit beat, not more offer words.