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Video ad templates

Concept 03explain

One hub, three product benefits

Explain a SaaS or service bundle without presenting a full unreadable dashboard.

Length
15s
Beats
5
Frame rate
30 fps
Complexity
moderate
Motion principle
Use one persistent hub; activate one benefit at a time.

Use it when

One service connects several distinct benefits around a clear central idea.

Pick another concept when

The message is a sequence of steps rather than a bundle of benefits.

What you need

  • One hub icon or authorized representative image
  • Three cropped UI feature cards
  • One genuine outcome statement
  • Logo and CTA

Keep this consistent

A single hub remains stable while one benefit card at a time receives attention.

Beat sheet

5 beats · 15s

Rendered from a NodeTool timeline at these beat times. The brand, copy and numbers are fictional.

  1. Beat 1 · 0s–2s · 2s

    Hook

    Hub and plain-language problem are already visible.

    Motion
    Hub settles in 300 ms; headline enters by word with 80 ms stagger.
    Sound
    Optional VO reads the problem.
    Check
    Keep UI out of the headline area.

    Copy slot:Problem

  2. Beat 2 · 2s–5s · 3s

    Feature 1

    First card connects to the hub.

    Motion
    Draw connector via trimEnd 0→1 in 300 ms; card slides 0.08 heights and settles.
    Sound
    Soft connection tick.
    Check
    Enlarge the important UI state, not the whole app.

    Copy slot:Benefit 1

  3. Beat 3 · 5s–8s · 3s

    Feature 2

    Second card replaces the first as focal point.

    Motion
    First dims to 0.45 opacity; second enters in 250 ms.
    Sound
    Matching tick.
    Check
    Two cards may coexist, but only one is active.

    Copy slot:Benefit 2

  4. Beat 4 · 8s–11.5s · 3.5s

    Feature 3

    Third card enters; the completed hub becomes visible.

    Motion
    Third connects, then group scales back 8% to show the system.
    Sound
    Last matching tick.
    Check
    Labels <=5 words each in this proposed template.

    Copy slot:Benefit 3

  5. Beat 5 · 11.5s–15s · 3.5s

    Outcome and CTA

    Three-card system, outcome and CTA hold together.

    Motion
    180 ms fade for outcome; no further card movement.
    Sound
    VO resolves before the end.
    Check
    Outcome must be substantiated; CTA readable for at least 2 s.

    Copy slot:Outcome and CTA

Build this ad in NodeTool

This concept ships with NodeTool as a mini app. It builds an editable 15-second vertical ad from your images, logo, and copy. AI can suggest options from a website to fill the fields with its copy and images. It uses no generated video.

Read how mini apps work, see AI for advertising for spots with generated shots, or cut the ad further in the AI video editor.

Copy budget

Word counts are a starting point. Keep required qualifications.

  • Problem7 words
  • Benefit 17 words
  • Benefit 27 words
  • Benefit 37 words
  • Outcome and CTA8 words

Layer stack

Top of the frame first.

  1. 6CTA
  2. 5Benefit labels
  3. 4Hub image
  4. 3UI cards
  5. 2Connector paths
  6. 1Background

Adapt the format

9:16
Use the reference composition. Check placement overlays with the actual destination preview.
4:5
Reflow the composition into a wider canvas; increase useful media width and recheck every line break.
1:1
Reduce vertical gaps; keep a single dominant focal point and preserve the intended reading order.

Review the finished ad

  • The active card is unambiguous with audio muted.
  • Every shown connection corresponds to a supported product capability.
  • The final brand and CTA are fully settled and readable before export ends.

Watch out

  • Do not imply unimplemented integrations or features.
  • Avoid four equally prominent cards on a narrow canvas.

Fallback. Use static connectors and staggered fades when path trim is unavailable. Use simplified shapes for UI, not tiny screenshots.

Variations

  • 10 s: show two features.
  • 6 s: one feature and one outcome.